How does one of the world’s most established brands create a new internal vision to keep up with external trends?
With the world becoming ever more connected, Canon EMEA found that there was a need to create a visionary new way of working – with more agility, real-time responsiveness and innovation – to redefine how employees work and interact across digital and physical worlds to create even more business opportunities.
It was all about finding a different way of working collaboratively – and at its heart was a new groundbreaking social digital platform. Named ‘Miru’ – the Japanese word for ‘to see’ – the new mindset and culture at Canon EMEA encouraged all 17,000 staff to work in new ways.
Digital and social tools were crucial in creating this new vision of collaboration – to help employees ‘Connect. Share. Create.’ Applications such as Yammer, Skype and OneDrive were essential in breaking down communication barriers, and a smart intranet was created to give employees more collaborative and flexible ways of working.
And of course, an internal launch campaign was created to get everyone excited. The ‘Miru Mentors’, a 260-strong ambassador team, was put together, and we created teaser videos as well as intriguing and informative printed materials.
The results speak for themselves. The formal launch of the Miru digital workspace across Canon EMEA in June 2015 was followed by impressive results, which are tracked on a dedicated KPI dashboard.
In just two months, Miru has received overwhelmingly positive feedback, enjoying an average of over 90% approval from leaders, mentors and HR directors across the board.